Logo Design by Whole Grain Design

Your company's logo is its face - the personality and objective of your operation in a simple and memorable picture, or "mark". Paul Rand, the great American designer who designed the logos for IBM, UPS, ABC, Westinghouse, and many others, explained logos this way:

"If, in the business of communications, "image is king", the essence of this image, the logo, is a jewel in its crown.Here's what a logo is and does:

• A logo is a flag, a signature, an escutcheon.
• A logo doesn't sell (directly), it identifies.
• A logo is rarely a description of a business.
• A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
• A logo is less important than the product it signifies; what it means is more important that what it looks like.

The role of the logo is to point, to designate–in as simple a manner as possible. A design that is complex, like a fussy illustration or an arcane abstraction, harbors a self-destruct mechanism. Simple ideas, as well as simple designs are, ironically, the products of circuitous mental purposes. Simplicity is difficult to achieve, yet worth the effort. A well designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services. It is good public relations—a harbinger of good will. It says "We care." "

Below you will find a collection of logos that Whole Grain Design has designed. Click on the thumbnail to see a larger version.