Your company's logo is its face - the personality and objective of your operation in a simple and memorable picture, or "mark". Paul Rand, the great American designer who designed the logos for IBM, UPS, ABC, Westinghouse, and many others, explained logos this way:
"If, in the business of communications, "image is king", the essence of this image, the logo, is a jewel in its crown.Here's what a logo is and does:
The role of the logo is to point, to designate–in as simple a manner as possible. A design that is complex, like a fussy illustration or an arcane abstraction, harbors a self-destruct mechanism. Simple ideas, as well as simple designs are, ironically, the products of circuitous mental purposes. Simplicity is difficult to achieve, yet worth the effort. A well designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services. It is good public relations—a harbinger of good will. It says "We care." "
Below you will find a collection of logos that Whole Grain Design has designed. Click on the thumbnail to see a larger version.